Hero Lacrosse: Alpha Test Team Feedback
Location: Mt. Airy Maryland
It's not often that mornings start out in such a positive light. I woke up to find the contents of the text below on my phone. A little back story here. Rich LaRocco and his children have been Hero Test Team members for several years. They are Hero "early adopters" and basically functioned as our "petri dish" for developmental feedback. About two years ago we shared some samples similar to our current Phenix M1 Super Pocket but significantly different in material choice and overall design. We dropped off the parts, and Rich did the rest. He introduced the pocket to his youth team in Maryland, and the feedback he shared with us was incredible. He was telling us exactly what we envisioned for our product and the future development of our sport. Because of one simple change, a lacrosse pocket that had depth and control the positive results immediately instilled the confidence and self esteem needed for young athletes just picking up the sport. The prototype pocket was integral in removing the hurdles in front of his youth players so they could "Just Play".
The following text is un-edited and used with Rich's permission.
“Lacrosse is a unique sport where the athlete has practically custom built and tailored equipment. Many successful players have family/friends that can teach them how to set up their equipment and get them started. If your stick isn't set up right, you will struggle. Your product (Hero's pocket) reduces the barrier for entry and makes the game accessible for those with no background in the sport.
For many of the kids that have used your prototypes, it was like magic!
They went from being the kid who sucked and couldn't throw to putting it right on your ear!
Their crappy "starter" stick was the problem, not them. Instant smiles and confidence."
—Rich LaRocco, Frederick MD boys lacrosse coordinator u7 & u9
At this stage we were experimenting with processes and material. Along the way we learned a lot about what worked and what did not. Stay tuned for additional posts shedding light to how our product has helped young lacrosse athletes succeed as well as the journey we took to get to our first consumer release.